About

Our Process

Do more of what works, as quickly as possible.

Modern marketing campaigns succeed based on a strong value proposition, disciplined campaign focus, and rigorous analytics. But these elements don’t exist in a vacuum; they’re the product of a mature marketing practice that uses well-planned strategy to position for long-term success.

Our strategic marketing consulting process is designed to identify where your marketing must improve to help you reach your objectives and deliver those changes as quickly as possible, while also building the marketing maturity necessary for sustainable growth over time.

1. Define

The key to successfully solving any problem lies in first understanding it. We start all our engagements by asking lots of questions to arrive at a shared definition of the core challenge.

2. Analyze

Digging deep to find trends and uncover important relationships between data points, we establish a data-driven foundation that informs bespoke solutions addressing our client’s needs.

3. Build

From content to stunning graphics, websites to effective PPC campaigns, we provide your team with skilled hands to build all the assets needed to successfully address your challenges.

4. Deploy

With our challenge defined, strategy developed, and assets created, our team launches campaigns and begins to carefully monitor and measure the results to ensure its success.

5. Challenge

Set it and forget it isn’t our style. We constantly measure and provide strategic insight for how campaigns and assets can be improved – keeping you in the know every step of the way.

Not sure where to start? Take our marketing assessment.

Use our tool to identify areas of potential marketing improvement for your organization.

Take the Assessment

Our Team

More than 45 years of combined experience delivering results for clients ranging from the scrappiest startups to the Fortune 500.

Tim Young

Founder & President

Tim has spent 23 years building marketing strategy for organizations ranging from the scrappiest start-ups to the Fortune 500. He began his consulting career working with international brands such as Target, Sony, Kimberly Clark, Darden Restaurants and more on strategic marketing challenges during the early days of the internet. Since its founding in 2013, Young Marketing Consulting has helped organizations including the National Kidney Foundation, GuidePoint Security, Bach to Rock, CareJourney, the International Franchise Association, Redwood Software, and more create and deliver practical, cost-efficient marketing strategy that achieves results.

Ben Huizinga

Director, Brand & Creative Strategy

With more than a decade of agency and in-house experience, Ben is a seasoned veteran of the creative world and leads YMC’s marketing strategy, brand development, creative, and web efforts. From an intrinsic knack for detailed project management to his holistic understanding of the full spectrum of brand marketing, Ben’s depth of experience has helped him develop a well-rounded and detail-oriented approach to solving even the most complex marketing and brand challenges. Most recently, Ben served as the Director of Brand Operations & Strategy for Bonterra – the world’s second largest and fastest growing social good technology company.

Alison Napolitano

Director, Digital Marketing

Marketer, Board Director, and Lifelong Learner. Inspired by humble leadership, teamwork, and the power of a well-told story. Alison Napolitano is a seasoned marketing leader with over 17 years of experience driving brand growth and revenue in the tech sector. With a background spanning agency roles, EdTech, and Cybersecurity, she brings proven expertise in product, growth, content, brand, paid media, SEO, and integrated marketing strategies. As Director of Digital Marketing at Young Marketing Consulting, Alison crafts data-driven strategies that fuel growth and elevate brands. Previously, she led impactful marketing initiatives at CodeSecure, an application security testing and cybersecurity firm, and 2U Inc., a global leader in education technology, and honed her skills at agencies like Domain7 (now Versett).