About Lauren Hannafin
Lauren is a student at Syracuse University majoring in Marketing Management and Finance. She is the head of marketing for multiple student organizations, and an active member in the Marketing Club and Slice Consulting. She is an Intern for YMC, focusing on PPC advertising and blog posts.
Explore Lauren Hannafin’s Publications
Explore the future of search: AI’s growing role, shifts in ad costs, and emerging trends like voice and visual search. Prepare your strategy for evolving digital landscapes.
In 2024, digital marketing thrives on AI-driven personalization, short-form video's influence, micro-influencers, and social commerce. Adapting is key to staying ahead.