About Abcentra
Abcentra is a pioneering biopharmaceutical company focused on developing innovative treatments for cardiovascular and inflammatory diseases. Their mission is to address unmet medical needs through cutting-edge science, with a focus on targeting key drivers of disease progression. By harnessing advanced therapeutic approaches, Abcentra is committed to improving patient outcomes and enhancing the quality of life for those impacted by serious conditions. The company’s pipeline includes breakthrough therapies that have the potential to transform how cardiovascular and inflammatory diseases are treated.
The Challenge
Faced with a website that was difficult to maintain and update, Abcentra needed a better technical foundation to communicate their revolutionary approach to treating coronary inflammation and funnel highly specific audiences to the content they need.
The Solution
Working together with the Abcentra team, we mapped out different audience journeys – identifying the content that each audience would be interested in consuming and creating an easily digestible user experience. Next, our design team worked their magic in creating a modern, engaging aesthetic that helps position Abcentra as a professional, energetic organization with limitless potential. Finally, our development team utilized WordPress to craft the website from approved designs – assisting Abcentra team members in creating content, optimizing their desired images, and providing administrator training prior to handoff.
“As a company working to build a brand from the ground up, YMC’s many years of experience and expertise in branding, web design, and SEO has been very valuable. They treat our brand as if it was their own, and they work hard to help us achieve our vision and goals for our web presence. ”
Chris Farina
Chief Executive Officer, Abcentra
The Outcome
Comparing July – September ’24 to the same time frame from last year, the new Abcentra site saw significant jumps in almost every measurable statistic. Some of the most impressive improvements were:
- 53% increase in total users
- 32% increase in average engagement time
- 43% increase in page views
- 63% increase in site events