Technology

As AI reshapes marketing and search evolves beyond Google, staying competitive in 2025 requires agility and innovation. Businesses with advanced AI models gain an edge, while others face challenges in maintaining reach. Fragmented audiences and privacy-centric shifts further complicate strategies, making it essential to explore niche platforms, prioritize first-party data, and embrace emerging technologies.

WordPress escalates its conflict with WP Engine by forking the ACF plugin, leaving millions of users caught in a messy power struggle.

Learn all about the ongoing conflict between WordPress, the internet’s largest open-source CMS, and one of its leading hosting providers.

In 2024, digital marketing thrives on AI-driven personalization, short-form video's influence, micro-influencers, and social commerce. Adapting is key to staying ahead.

2021's digital marketing: navigating tech disputes, privacy issues, and walled gardens poses challenges and opportunities for advertisers.